The Infrastructure Behind the Action.
29+ leagues. 200M+ data points. One API. From first whistle to first bet — we build the data infrastructure that turns niche leagues into real markets.
Trusted by 29+ leagues worldwide
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ASD Ecosystem
Leagues leverage data. Operators launch markets.
Whether you're a league turning competition into data — or a sportsbook, DFS platform, prediction market, media company, or operator turning data into markets — it starts here.
Grow & Engage Your Fanbase
We partner with alternative sport leagues to build official data feeds, betting market access, and media distribution. From scoring systems to sportsbook integrations — we handle the data layer so you can focus on growing the sport.
- Official data feeds and API access
- Sportsbook market creation and distribution
- League valuation and market intelligence
- Custom scoring and statistics systems
The Official Global
Betting Data Provider
for Formula 1.
From qualifying to the final lap, ALT Sports Data delivers the official live odds, in-play markets, and structured timing intelligence that powers regulated sportsbook distribution worldwide.
- Global
- Distribution
- Pre-match + In-play
- Markets
- <200ms
- Latency
- Practice → Race
- Sessions
The Lineup
29+ leagues. One platform.
HLR
High Limit Racing
BKFC
Bare Knuckle Fighting Championship
NX
Nitrocross
PSL
Power Slap League
FD
Formula Drift
SLS
Street League Skateboarding
MASL
Major Arena Soccer League
SMX
SuperMotocross
WoO
World of Outlaws
NHRA
NHRA
BYB
BYB Extreme
KC
Karate Combat
PLL
Premier Lacrosse League
USAC
USAC Racing
DGPT
Disc Golf Pro Tour
CDC
Champions Dodgeball Circuit
MLR
Major League Rugby
Technical Specifications
Engineered for performance.
Every millisecond counts. Our infrastructure is built for the speed and reliability that sportsbooks demand.
Alternative sport leagues covered
Historical and real-time records
Service level agreement
API response time, p95
Continuous data streaming
Unique betting market types
Built on production-grade infrastructure
REST APIs, WebSocket feeds, SDK libraries in Python and TypeScript. From first API call to live odds in under two weeks.
Heritage
The sports the world
is discovering next.
Alternative sports are the fastest-growing segment of the global betting market. But until now, there was no infrastructure to support them at scale.
ALT Sports Data was built to solve that. We partner directly with leagues to capture official data, normalize it to sportsbook specifications, and distribute it globally — with the precision and reliability that operators demand.
From bare-knuckle fighting to electric rallycross, from professional lacrosse to sprint car racing — we are the data engine behind the sports that are defining the next era of competition.
Partner Ecosystem
Trusted by the leagues that matter.
“ALT Sports Data gave us the infrastructure to take our league from niche to nationally bet. Their real-time data pipeline is world-class.”
Marcus Chen
VP of Operations, Combat Sports League
For Leagues
Your League Deserves Real Data Infrastructure
We partner with alternative sport leagues to build official data feeds, betting market access, and media distribution.
Full-Stack Infrastructure
for Every Stage
From scoring systems to sportsbook integrations — we handle the data layer so you can focus on growing the sport. Ten integrated service categories covering every aspect of league operations.
- Official data feeds and API access
- Sportsbook market creation and distribution
- League valuation and market intelligence
- Custom scoring and statistics systems
- Integrity monitoring and compliance
- Marketing, streaming, and fan engagement
For Sportsbooks, DFS, Prediction Markets, Media & Operators
Alternative Sports Data for Every Operator
DraftKings. Underdog Fantasy. Polymarket. Fanatics. FloSports. Whether you're a sportsbook, DFS platform, prediction market, media company, or operator — we have the data products to power your markets.
APIs, SDKs &
Embeddable Products
Build on top of our data infrastructure. REST APIs, WebSocket feeds, and production-ready SDKs covering 29+ alternative sports leagues with sub-200ms latency.
- REST API & real-time WebSocket feeds
- Python & TypeScript SDKs
- Embeddable odds and scorecard widgets
- Broadcast overlay integrations (OBS-ready)
- Managed market creation for sportsbooks
- Sandbox environment & documentation
// GET /v1/events?league=bkfc&live=true
{
"event": "BKFC 72: Smith vs. Jones",
"status": "live",
"markets": [
{ "type": "moneyline",
"outcomes": [
{ "name": "Smith", "odds": -150 },
{ "name": "Jones", "odds": +130 }
]
}
],
"latency_ms": 47
}
developers.altsportsdata.com
Leadership
Built by people who know the game.
Operators, traders, technologists, and sports executives — united by a shared conviction that alternative sports deserve world-class data infrastructure.
Jake Cassaday
CEO
Leading AltSportsData's mission to become the definitive data infrastructure for alternative sports.
Joe Dunnigan
Founder
Building the data infrastructure layer for alternative sports.
Todd Ballard
Co-Founder, President & CMO
Scaling go-to-market across sportsbook distribution, media, and league partnerships.
Michael Jordan
Co-Founder & CPO
APIs, SDKs, MCP tools, and embeddable widgets powering the alt sports data ecosystem.
Andy Straight
VP, Partner Marketing
League onboarding, sportsbook distribution, and co-branded campaigns.
Ant De Rosa
Head of Trading
Odds integrity and trading operations across 14+ sportsbooks and 29+ leagues.
Neale Deeley
Senior Advisor
Deep expertise in sports betting, data platforms, and market development.
Walker McBride
VP, League Relations
Business development, partnerships, and long-term positioning.